Synova Associates was formed in 2010 by Cathy Bush, Chrissy Burke, Sandy Chapman and Barbara Greer — the people who have been organizing the NICU Leadership Forum meeting since its inception. Synova’s goal is to provide innovative solutions for nurse leaders.
Chrissy is the Founder and President of Make Your Mark Consulting Inc. With fourteen years in the neonatal intensive care market place, Chrissy has built long-standing hospital relationships with business and clinical thought leaders, developed and managed hospital educational programming, and helped to define new care practices based on market data and customer responses. Given her passionate commitment to the field of nursing, women’s health and quality healthcare, she continues to seek opportunities in new business environments where she can make her mark. A participant in the NICU Leadership Forum since the beginning, Chrissy always works to deliver value to attendees, business partners, and vendors.
Cathy is the Vice President of Dandle·Lion Medical, a company formed in 2010 to bring innovative and “green” products to babies and staff in the maternal child care areas of the hospital. With 20 years of experience in NICU marketing, Cathy’s strategic thinking and focus on meeting the needs of NICU babies and nurses has resulted in innovative products, education programs and services that improve the outcomes of preemies and other hospitalized babies. Cathy has enjoyed being part of the NICU Leadership Forum since the first meeting in New Orleans and is looking forward to helping Synova Associates branch into leadership, mentoring and consulting services.
Sandy is an experienced Nursing Leader with over 30 years of Nursing Administration experience. She has an extensive background in operations management, project management, program development, and education/training. Her most recent role was the Service Line Director for Pregnancy and Newborn Services as well as the Interim VP of Nursing at Lucile Packard Children’s Hospital. Even though she retired in 2005, Sandy continues to contribute her passion to the field of neonatal/ perinatal nursing by consulting as well as lecturing on a national level. Sandy has been involved with NLF since its first meeting in New Orleans and has enjoyed seeing it evolve. Sandy’s financial management of this meeting will ensure that it is a success in the coming years.
RN, MSN, NE-BC
Barbara is the director of the NICU, ECMO, and Epilepsy Monitoring Unit at Cook Children’s Medical Center where she has been employed for 25 years. She oversees nursing practice and quality initiatives for a quaternary Level III-C NICU and is currently leading the initiative for designing and building a 106 bed single room design NICU, one of the largest single room units in Texas. Barbara has been involved with the NICU Leadership Forum since the first meeting in 1996 and enjoys planning all the social activities for the meeting. Barbara was recently named one of the “Great Women in Texas”!