Organizations Lori Has Worked With

Academy of Neonatal Nursing
APHA - American Public Health Association - For science. For action. For health.
AWHONN - Promoting the Health of Women and Newborns
The Beryl Institute
Children’s Wisconsin - Kids deserve the best.
The Gravens Conference
Intermountain Health
March of Dimes - Healthy Moms. Strong Babies.
National Perinatal Association
National Association of Neonatal Nurses

Speaking Topics

Guilt Shame and Imposter Syndrome

The On-Going Battle For Being Enough

The Entrepreneur’s Book of Wisdom

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Lori Gunther and Melissa Gehl, co-owners of Synova, showcase their story and the success of a 50/50 partnership in this anthology. Their contribution to this collective genius is focused on how female-driven strategy and equal co-ownership can work for any new business owner. In it they share lessons learned and early wins once they purchased Synova in 2019.


No Ego with Cy Wakeman
Difficult Conversations with Dr. Anthony Orsini


Lori Gunther, MS, CPXP

CEO/Partner, Synova Associates LLC

Lori is a champion for improving the current culture in nurse leadership and is passionate about creating forums for leadership development and engaging in the evolution of the role nursing has in the healthcare landscape. She is a certified patient experience professional, accomplished speaker and visionary thinking in the field of maternal infant health. As the current CEO for Synova Associates she has led its growth over the last four years from an event-based company to a strong active community of neonatal and perinatal nurse leaders that generate support, innovation and promote professional well-being in healthcare. Since joining Synova, Lori has worked to share its strategy and vision with association partners, sponsors, and executive nurse leaders globally. She was previously the Senior Director of NICU Innovation at the March of Dimes where she directed their professional education portfolio, spearheaded the development of the March of Dimes Training Institute, and provided the strategic vision for the NICU Family Support Program. A trained professional counselor, and is a nationally recognized expert in the fields of patient experience, crisis intervention, PTSD, communication skills, and maternal fetal health. She is on the board of directors of the Patient Experience Institute and the National Family-Centered Care Taskforce. She is published in multiple journals, has authored 3 white papers on topics covering Improving the Patient Experience in NICUs, Nurse Leader Burnout, Leadership Peer Support, done numerous podcasts with leadership hosts like Cy Wakeman, Dr. Anthony Orsini and Bonnie Clipper. She was recently published in a book titled The Entrepreneur’s Book of Wisdom releasing February 2023. Lori lives in Atlanta with her three children.

Lori Gunther Had Me From The Moment She Walked On Stage!

Five Stars
“She is passionate, vulnerable and inspiring when sharing her story and the audience can feel it. She is masterful at commanding an audience, and could make them feel as though she was speaking directly to them. I’ve worked alongside many speakers in my career and Lori definitely, and she is too notch! I would highly recommend her to any organization looking for a remarkable speaker or keynote!”

Cy Wakeman
International Speaker on Leadership & Management, NY Times Best Selling Author, and Global Thought Leader


Book Lori Gunther For Your Next Event

Lori Gunther

Speaking Topic

The Art of Difficult Conversations

Why do people, teams, and organizations get stuck? Poor communication! This leads to loss of staff, productivity, profit and trust. This highly interactive session will use discussion, improvisational exercises and next step challenges to give you the skills needed to be confident when having difficult conversations. Because, in the end, this is the key to unlocking better teams invested in finding solutions together and the most effective way to create meaningful, positive change.

Speaking Topic

Guilt Shame and Imposter Syndrome

The on-going battle for being enough

Impostor syndrome is increasingly presented in the media and lay literature as a key behavioral health condition impairing professional performance and contributing to burnout. Impostor syndrome within the nursing context describes high-achieving nurses who, despite their successes, fail to internalize their accomplishments and have persistent guilt self-doubt and fear of being exposed as a fraud or impostor. People with impostor syndrome struggle with accurately attributing their performance to their actual competence (i.e., they attribute successes to external factors such as luck or receiving help from others and attribute setbacks as evidence of their professional inadequacy). This session is aimed at helping nurses understand and recognize imposter syndrome and the guilt that can stunt their progression into a leadership position whether that be a formal or informal opportunity.

Speaking Topic

Knowing When to Let Go

Strategies for nurses to strength leadership skills, create boundaries and assess career aspirations

Sometimes our lives take a path we least expected and we have to let go of a person, a job or even a role before we are ready to. Learning how to be clear about who and what we are is so important to be able to embrace our leadership journey and be an authentic leader. Learning how to hold others accountable, and create strong boundaries helps to let all leaders/nurses know when they need to say no ask for help or move on to a new professional goal. As nurses leave the profession in record numbers skills are needed to support those still in bedside and leadership roles to achieve a healthy work life balance.

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